Expertise

🌟 Product discovery

I led product discovery processes across various segments such as iPaaS solutions, Customer Data Platform, portfolio management, gamification, and others. My approach involves:

Discovery goals

Mitigate risks

PRODUCT PLANNING BASES ON...

AND ANSWERING THESE QUESTIONS TO...

• DETERMINING MARKET-FIT

Searching for signs of communities and users.

• DETERMINING BEHAVIORAL INSIGHTS

Identifying business and user needs.

• PRODUCT STRATEGY

Synthesizing complex research into simple needs.

• UNDERSTANDING AND REFINEMENT

Visual representations to simplify complex ideas.

• RISK VALUE

Does our solution solve a problem that customers care about?

• USABILITY RISK

Is our solution intuitive and easy to understand for the customer?

• EXECUTION RISK

• VIABILITY RISK

Do we have the capacity to build this solution in a timely manner?

Does this solution work and is it scalable for our business model?

🌟 Product design

I navigate the entire product lifecycle, from the research phase to solution implementation. My expertise covers:

• Involve users in the Design Process from the start;

USER-CENTERED...

Product development

THINGS...

I care about

• Clarify requirements;

• include the user feedback loop in the product's journey;

• data-driven decisions.

• Research: Collect and analyse data;

• Ensure all requirements are collected and understood;

• Design and test the product;

• Monitor the users and the product;

🌟 Design System

As a Product Designer who has built a Design System, I ensure more efficient and standardized deliveries in my job. My expertise covers:

• Develop and maintain a comprehensive design system for consistent brand representation;

• Establish and document design guidelines, patterns, and components;

• Collaborate with cross-functional teams to ensure alignment and adoption of the design system;

• Conduct usability testing and gather feedback to iterate and improve the design system.